A poster project developed as part of the NFTS Bridges to Industry program in collaboration with BBC Films, I was asked to design the poster campaign for the short film The Bind, written and directed by Caroline Bartleet. Using footage and stills from the film I selected key images and presented several alternative designs incorporating various layouts and type treatments.
The images focus on the struggle of the main character and the pressure she faces during the course of the film. The final one sheet places all of the text centrally between two key characters, with the crossed hands in the photograph further suggesting tension. A standard one sheet and quad format poster was designed using this graphic, while other designs experimented with alternative photography and a more iconic approach.